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Marketing Management : Planning Implementation And Control : Global Perspective : Indian Context

Ramaswamy, V S

Marketing Management : Planning Implementation And Control : Global Perspective : Indian Context - 3rd Reprint - Macmillan India Ltd., New Delhi 2004 - 748

ISBN: 0333937198

Subjects--Topical Terms:
Commerce (BADM)

Subjects--Index Terms: Commerce,BADM,Marketing:Management:Planning,Implementation,Control,Global,Perspective,Indian,Context

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Marketing Management : Planning Implementation And Control : Global Perspective : Indian Context