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Marketing Of Information Technology : Concepts Products Services And Intellectual Property Rights

Venkatesh, K

Marketing Of Information Technology : Concepts Products Services And Intellectual Property Rights - Tata McGraw Hill Pub. Co. Ltd., New Delhi 2009 - 152

ISBN: 9780070248724

Subjects--Topical Terms:
Commerce (BADM)

Subjects--Index Terms: IT,Principles,Strategies,Planning,Digital,Promotion,Customer,Analysis,Branding,Communication

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Marketing Of Information Technology : Concepts Products Services And Intellectual Property Rights