Marketing Management : (Record no. 28470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250401s9999 xx 000 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51-8 |
| Item number | N6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sherlekar, S A |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Integrated Managerial Approach Under Current Market Driven And Competitive Global Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th Revised |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Himalaya Pub. House, Bombay |
| Place of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 555 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce (BADM) |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Market,Customer,Consumer,Demand,Buyer,Research,Policy,Planning,Product,Strategies,Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 23/03/1996 | Raj Pustak Mandir, Jaipur | Rs | 115.00 | G-463 | 1 | X5:51-8 N6 | 040425 | 26/09/2025 | 15/09/2025 | 115.00 | 19/03/1996 | Books |