Marketing Management : A South Asian Perspective (Record no. 35990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250401s2009 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51-8.4.9G |
| Item number | P9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management : A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Dorling Kindersley (India) Pvt. Ltd., New Delhi |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 647 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BBA |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BBA,Commerce,Economics,Marketing,Management,South,Asian,Perspective |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, AbrahamJha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 12/01/2009 | Aastha Prakashan, Jaipur | Rs | 650.00 | G-385 | X5:51-8.4.9G P9 | 053147 | 17/07/2025 | 650.00 | 07/12/2009 | Books | |||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 12/01/2009 | Aastha Prakashan, Jaipur | Rs | 650.00 | G-385 | X5:51-8.4.9G P9;1©N4 | 053148 | 17/07/2025 | 650.00 | 07/12/2009 | Books | |||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 12/01/2009 | Aastha Prakashan, Jaipur | Rs | 650.00 | G-385 | X5:51-8.4.9G P9;2©N4 | 053149 | 17/07/2025 | 650.00 | 07/12/2009 | Books | |||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 12/01/2009 | Aastha Prakashan, Jaipur | Rs | 650.00 | G-385 | X5:51-8.4.9G P9;3©N4 | 053150 | 17/07/2025 | 650.00 | 07/12/2009 | Books |