Principles Of Marketing Management (Record no. 38152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250401s2017 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789382410317 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51-8 |
| Item number | Q7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, T K |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles Of Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Garima Publications, Jaipur |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 408 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BBA |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BBA,Principles,Marketing,Management,Strategies,Planning,Policies,Target,Rural,Product,Branding,Sales,Research,Information,System |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chhabra, Vaishali |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chugh, Preeti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Serial Enumeration / Volume Info | Discount | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 18/11/2017 | Garima Publications, Jaipur | Rs | 1875.00 | - | 25.00% | G-GP/17-18/163 | X5:51-8 Q7 | 056294 | 17/07/2025 | 1406.25 | 29/09/2017 | Books |