Principles Of Marketing (Record no. 38839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250401s2018 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51(D65) |
| Item number | Q8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip & Armstrong, Gary |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles Of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd., Noida |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce (BADM) |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Process,Place,Strategy,Customer,Sales,Promotion,Online,Digital,Social,Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | Books Not to be Issued |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Serial Enumeration / Volume Info | Discount | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | NB | 20/11/2018 | Allied Informatics, Jaipur | Rs | 899.00 | - | 20.00% | G-5540 | X5:51(D65) Q8 | 057170 | 17/07/2025 | 719.20 | 27/10/2018 | Books Not to be Issued | NB |