Marketing Management BBA (Record no. 40005)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250401s2021 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380722092 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51-8 |
| Item number | R1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Ashok & Gupta, Anju |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management BBA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Ajmera Book Company, Jaipur |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 472 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BBA |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Planning,Organizing,Implementing,Controlling,Demand,Strategy,Advertising,Sales,Promotion,Market,Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathur, Neetu & Bakshi, Shikha Arora |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Discount | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 26/11/2021 | RBSA Publishers, Jaipur | Rs | 375.00 | 20.00% | G-168 | X5:51-8 R1 | 058827 | 17/07/2025 | 300.00 | 25/11/2021 | Books | ||||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 26/11/2021 | RBSA Publishers, Jaipur | Rs | 375.00 | 20.00% | KMM-168 | X5:51-8 R1;1 | 058828 | 17/07/2025 | 300.00 | 25/11/2021 | Books | ||||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 26/03/2024 | Ajmera Book Company, Jaipur | Rs | 400.00 | 25.00% | G-153 | 4 | X5:51-8 R3 | 061124 | 16/12/2025 | 300.00 | 20/03/2024 | Books | 15/12/2025 | ||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 26/03/2024 | Ajmera Book Company, Jaipur | Rs | 400.00 | 25.00% | G-153 | 1 | X5:51-8 R3.1 | 061125 | 15/11/2025 | 300.00 | 20/03/2024 | Books | 31/10/2025 |