Marketing Management (Record no. 41197)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250401s2022 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51-8 |
| Item number | R2©Q6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd., Noida |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756/A15/G10 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce (BADM) |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Commerce,BADM,Marketing,Management,Customers,Creating,Value,Communicating,Delivering,Conducting,Success,M.Com,PG |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | PG Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Discount | Bill Number | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | NB | 20/11/2023 | RBSA Publishers, Jaipur | Rs | 950.00 | 20.00% | G-143 | 1 | X5:51-8 R2©Q6 | 060619 | 06/12/2025 | 22/11/2025 | 22/11/2025 | 760.00 | 12/11/2023 | PG Books |