Marketing Management B B A Semester - IV (Record no. 49610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8181423135 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 084 ## - OTHER/CC CLASSIFICATION NUMBER | |
| Classification number | X5:51-8 |
| Item number | R6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kothari, Rakesh & Mehta, Anil |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management B B A Semester - IV |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | RBD Publishing House, Jaipur |
| Name of publisher, distributor, etc | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 18.14 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BBA |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Planning,Organizing,Implementing,Controlling,Demand,Strategy,Advertising,Sales,Promotion,Market,Research, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Ashok |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/CC Classification Scheme |
| Koha item type | Books Not to be Issued |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 6 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Discount | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | NB | 24/11/2025 | RBD Publishing House, Jaipur | Rs | 375.00 | 22.00% | G-1022 | X5:51-8 R6 | 062271 | 29/11/2025 | 292.50 | 20/11/2025 | Books Not to be Issued | |||||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 24/11/2025 | RBD Publishing House, Jaipur | Rs | 375.00 | 22.00% | G-1022 | 2 | X5:51-8 R6;1 | 062272 | 16/12/2025 | 292.50 | 20/11/2025 | Books | 30/12/2025 | 16/12/2025 | ||||
| Other/CC Classification Scheme | Kanoria PG Mahila Mahavidyalaya Jaipur | Kanoria PG Mahila Mahavidyalaya Jaipur | ST2 | 24/11/2025 | RBD Publishing House, Jaipur | Rs | 375.00 | 22.00% | G-1022 | 1 | X5:51-8 R6;2 | 062273 | 13/12/2025 | 292.50 | 20/11/2025 | Books | 27/12/2025 | 13/12/2025 |