TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management : Analysing Planning Implementation And Control 
SN  - 8120308778
PY  - 1995///
PB  - Prentice Hall of India Pvt. Ltd., New Delhi
KW  - Commerce (BADM)
KW  - Commerce,BADM,Marketing,Management,Analysing,Planning,Implementation,Control
ER  -