TY  - BOOK
AU  - Chunawalla, S A
AU  - Kumar, Keval J
AU  - Sethia, K CSubramanian, G VSuchak, V G
TI  - Advertising : Theory And Practice
SN  - 8174939334
PY  - 2000///
PB  - Himalaya Pub. House, Mumbai
KW  - Commerce (BADM)
KW  - Commerce:BADM,Advertising:Theory:Practice
ER  -