TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing Management : Planning Implementation And Control : Global Perspective : Indian Context
SN  - 0333937198
PY  - 2004///
PB  - Macmillan India Ltd., New Delhi
KW  - Commerce (BADM)
KW  - Commerce,BADM,Marketing:Management:Planning,Implementation,Control,Global,Perspective,Indian,Context
ER  -