TY  - BOOK
AU  - Venkatesh, K
TI  - Marketing Of Information Technology: Concepts Products Services And Intellectual Property Rights
SN  - 9780070248724
PY  - 2009///
PB  - Tata McGraw Hill Pub. Co. Ltd., New Delhi
KW  - Commerce (BADM)
KW  - IT,Principles,Strategies,Planning,Digital,Promotion,Customer,Analysis,Branding,Communication
ER  -