TY  - BOOK
AU  - Balaji, B
TI  - Services Marketing And Management
SN  - 8121921619
PY  - 2023///
CY  - 2002
PB  - S Chand & Co. Pvt. Ltd., New Delhi
KW  - BBA
KW  - Price,Advertising,Promotion,Awareness,Product,Demand,Supply,Leadership,Case,Studies
ER  -