TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management : Planning Implementation And Control : Global Perspective : Indian Context
SN  - 9789330000000
PY  - 2016///
PB  - Pearson Education Ltd., Noida
KW  - BBA
KW  - Commerce: BBA: Marketing:Management
ER  -