TY  - BOOK
AU  - Kotler, Philip & Armstrong, Gary
AU  - Agnihotri, Prafulla Y
TI  - Principles Of Marketing
SN  - 9789352865611
PY  - 2018///
PB  - Pearson India Education Services Pvt. Ltd., Noida
KW  - Commerce (BADM)
KW  - Process,Place,Strategy,Customer,Sales,Promotion,Online,Digital,Social,Media
ER  -