TY - BOOK AU - Ramaswamy, V S AU - Namakumari, S TI - Marketing Management : Planning Implementation And Control : Global Perspective : Indian Context SN - 9789350000000 PY - 2018/// PB - Sage Publications India Pvt. Ltd., New Delhi KW - Commerce (BADM) KW - Commerce:Business Administration:Marketing:Management:Indian:Context:Global:Perspective ER -