TY  - BOOK
AU  - Mathur, U C
TI  - International Marketing Management : Text And Cases
SN  - 9780760000000
PY  - 2008///
PB  - Sage Publications India Pvt. Ltd., New Delhi
KW  - Commerce (BADM)
KW  - Commerce:Business Administration:International:Marketing:Management:Text:Cases
ER  -