TY  - BOOK
AU  - Donovan, Rob
AU  - Henley, Nadine
TI  - Principles And Practice Of Social Marketing : An International Perspective
SN  - 9781110000000
PY  - 2011///
PB  - Cambridge University Press, New York
KW  - Commerce (BADM)
KW  - Commerce:Business Administration:Principles:Practice:Social:Marketing:International:Perspective
ER  -