TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar
AU  - Kumar, S RameshWisenblit, Joseph
TI  - Consumer Behavior
SN  - 9788131731567
PY  - 2012///
PB  - Dorling Kindersley (India) Pvt. Ltd., Noida
KW  - Commerce (BADM)
KW  - Commerce,BADM,Consumer,Behavior,Research,Market,Perception,Communication,Influence,Social
ER  -