TY  - BOOK
AU  - Mehta, Jyotsna Diwan & Khinvasara, Shobha
TI  - Services Marketing
PY  - 2014///
PB  - RBD Publications, Jaipur
KW  - Commerce (Gifted)
KW  - Promotion,Sales,Intangible,Physical,Products,Strategy,Blueprint,Digital
ER  -