TY - BOOK AU - Kotler, Philip AU - Keller, Kevin Lane TI - Marketing Management SN - 9789332557185 PY - 2016/// PB - Pearson India Education Services Pvt. Ltd., Noida KW - Commerce (Gifted) KW - Commerce,BADM,Gifted,Marketing,Management,Customers,Value,Long,Term,Success ER -