TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 8178086549
PY  - 2003///
PB  - Pearson Education (Singapore) Pte. Ltd., Delhi
KW  - Commerce (Gifted)
KW  - Planning,Organizing,Implementing,Controlling,Demand,Strategy,Advertising,Sales,Promotion,Market,Research
ER  -