TY  - BOOK
AU  - Kothari, Rakesh & Mehta, Anil
AU  - Sharma, Ashok
TI  - Marketing Management B B A  Semester - IV
SN  - 8181423135
CY  - RBD Publishing House, Jaipur
PB  - 2026
KW  - BBA
KW  - Planning,Organizing,Implementing,Controlling,Demand,Strategy,Advertising,Sales,Promotion,Market,Research
ER  -